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MANUKA
TYPE
COMMISSIONED BY HONEY AUSTRALIA
YEAR
2023
PROJECT TYPE
LABEL DEVELOPMENT / ILLUSTRATION / TYPOGRAPHY
The label design for Manuka Honey was developed for Honey Australia, aiming to rebrand a product line that embodies sophistication, elegance, and premium quality. The design features a custom illustration of a flourishing Manuka tree, evoking the pristine landscapes of Australia where the honey is sourced. Key product features, certifications, and usage instructions are prominently displayed, ensuring consumers are informed about the product's unique qualities and ethical sourcing practices. Through meticulous attention to detail and premium finishes, the label design exudes luxury and exclusivity, aligning perfectly with the discerning tastes of the target audience.