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BONITA CANTINA

CONCEPT DEVELOPMENT, VISUAL BRAND IDENTITY, CUSTOM TYPOGRAPHY, ILLUSTRATION, COLLATERAL ASSETS

COMMISSIONED BY BILLY BLUE

YEAR

2035

PROJECT TYPE

CONCEPT DEVELOPMENT / VISUAL BRAND IDENTITY / CUSTOM / TYPOGRAPHY / ILLUSTRATION / COLLATERAL ASSETS

Bonita is a lively Mexican beachside cantina which offers casual eat-in dining, and a full takeaway menu. I used a bright colour pallet in my illustrations and logo to express the vibrant personality of the restaurant while honouring the authenticity of the food served, featuring fresh ingredients. The modern vector style of the illustrations appeals to the younger target audience and lends itself to the causal nature of the restaurant. The logo featured hand-illustrated type which suits the cuisine and Mexican culture and compliments the illustrations.

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